Every marketer and businesses want to know about the strategies involved in getting high search engine ranking. But knowing about the factors that can drop the rank of your website is also necessary in today’s online marketing world.

Online marketing has become one of the primary sources in getting traffic. And Google is one of the widely used search engine that helps in getting an abundance of traffic on top ranking websites. Generally, Online marketers perform various SEO activities to rank a website on the top of SERP. But there are factors that marketers generally ignore and because of that, they have to face the issue related to website rank drop or surge in the website position in the SERP.

As we are moving ahead with the inbound marketing series, we have demystified different strategies on content creation, marketing, and various SEO types and activities. In this article, we will be discussing different reasons behind website ranking drop and tips on how you can avoid it.

How a website loses its rank on the search engine result page(SERP)?

Lost links

Getting Backlinks from another website is the first and foremost off-page activity performed by SEO experts. Getting an abundance of backlinks on a website may result in getting a higher rank. But sometimes the website faces rank drop by losing these links.

Various free and paid Backlink checker tools can help you in analyzing your backlinks. You can check for a web page that has faced the rank drop and you can analyze why that particular web page lost the link.

To overcome this type of rank drop issue, be updated with the number of backlinks on your website. There are paid and free tools available that can give you new, lost and broken link reports. Always focus on analyzing individual links, this practice will help you in getting in-depth knowledge of lost links. You can analyze the individual lost links through paid tools like Ashref

1. Intentionally removed links are unnatural links and google can penalize you for that so do not retain those links.

2. Sometimes due to website redesign, outgoing links are lost, you can retain those links.

3. If incoming links are broken then you can try to fix them.

Search Engine Algorithm Change

There are various search engines like google, yahoo, bing, Baidu, etc. Among all of them “GOOGLE” is one of the most popular search engines that focus on giving an advanced search result and better user experience. And To achieve that, every year google updates its algorithm. Panda, Penguin, HummingBird, Pigeon, Possum, etc are among popular Google algorithm updates.

Updating your website according to the latest algorithm update will help you to maintain your website rank. Google updates its algorithm frequently, in 2019 google published 3 differed core updates in March, June, September. So, if you do not want to face any rank drop related issue, then be updated with the algorithm changes made by Google.

Google tests its algorithm to optimize the search result. And these tests may result in the rank shift of your website. But don’t once the testing part is done by Google your website will regain its position.

Read More: 9 Reasons Behind Website Rank Drop In Search Results

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